My name is Addie and I am a brand collaboration addict.

I love a brand collaboration.  A habit I picked up in Tokyo where it’s a well established phenomenon, I especially love a high street and designer hook-up. Puma, Uniqlo, Nike and Adidas have all been at it over the years but no-one does it quite like H&M.  And I, my friends, am an H&M designer collaboration junkie. The rumours and anticipation leading … [Read more…]

It’s ready-to-wear but can we wear it? A spotlight on looks for Spring/Summer 2017 – the best and worst.

In six months’ time, Spring/Summer 2017 ready-to-wear collections from recent Fashion Weeks will be hitting the shops. So, who’s nailed it? Selecting key collections from Paris, because it historically has the widest spread of labels, I’ve assigned each one a WYW “would you wear it” rating, ranging from 10 (awesome, save up and go buy) to 0 (a bit rubbish, … [Read more…]

For boys and girls luxe bomber jackets are the bomb this Autumn.

With Autumn officially here, it’s time to layer up! But this season, instead of reaching for your trusted trench coat or cardigan, why not get yourself a bomber jacket?  Having had a mini revival back in SS 2013, this handy staple is once again on trend. Only this time, the accent is softer and more luxe … [Read more…]

Trainers or Sneakers. Keep Them Box Fresh Because Age Matters

There was a time not very long ago (alright, quite a bit ago!) when I would deliberately scruff up new trainers to make them look “worn in” before daring to wear them out for the first time. A time when wearing snow white trainers would have been considered a bit naff and definitely dodgy style-wise. … [Read more…]

Golden nuggets from London Fashion Week

And so we say farewell to another London Fashion Week, concluding what has widely been regarded as a great success in terms of range of designers and talent. No mean feat coming off the back of Brexit and certainly a job well done by the British Fashion Council. So, until the LFW fashion gravy train comes around again, … [Read more…]

Brocade. I don’t think so.

I wish people would stop trying to get me to wear brocade. Every few years,  it seems, we are told by the Powers of Fashion that brocade is the “new trend”, the “fabric du jour” with related editorials on “how to wear brocade” and so on. I’m blaming Gucci for the current brocade madness, but Prada and … [Read more…]