My name is Addie and I am a brand collaboration addict.

I love a brand collaboration.  A habit I picked up in Tokyo where it’s a well established phenomenon, I especially love a high street and designer hook-up. Puma, Uniqlo, Nike and Adidas have all been at it over the years but no-one does it quite like H&M.  And I, my friends, am an H&M designer collaboration junkie. The rumours and anticipation leading … [Read more…]